A
beautiful Event Set with huge LED panels, Large stage and designer Lighting
always gives an impression of a great event.
A band performance or a celebrity presence at the event adds more to
this impression. But it’s a big myth that these make a great event. Its
Audience, Delegates or Visitors that make any event great. to elaborate further
it’s the quality of the attendees that makes and an event great and hence they
are the KEY. An event management firm Bangalore
or an inexperienced client may spend all their money on an Event Stage-Set or
Entertainment and may finally end up giving a treat to a poor-quality turnout.
It’s here that the Event Management companies with an eye for Quality audience
acquisition come in to the picture.
 |
| Audience Visitor acquisition companies in Bangalore |
A Banking
Software giant or a 3D Design Software company may be organising an event to
penetrate in to the right market. All they need to ensure first is the right
profile of delegates from their prospect companies. An Event Management company
with audience acquisition expertise would know that it’s the CIO/CTO based out
of Bank Head-Quarters who would be the target audience for the Banking Software
client's Seminar and not at all the Bank Branch manager. Audience or Delegate
acquisition for an Event or Conference, Visitor foot fall promotion for an
Exhibition or RWA promotion or a Show room Launch etc. are specialist jobs of
Event Management companies with Audience Acquisition companies.
A Few Audience/Visitor Acquisition Success Stories
HostIndia
Events & Marketing Pvt. Limited, a Bangalore-Head Quartered event
management company with Audience acquisition capabilities had a unique
challenge. The task of reaching out to the Vice Chancellors and Registrars from
universities across the country and getting them to register to attend a conference
in Delhi. HostIndia Events team worked
from database building, list profiling, communication design, mailers, emailers
to an aggressive Tele marketing campaign to reach out to the Target profile and
successfully get the desired number of delegates in the event. In such an event
Delegates are the most key factor for the success of the event and certainly
not the backdrop or Audio Visuals.
In
another case, the target audience were all those who may use 3D
printing in their industry's day to day business. Healthcare, Aerospace & Defence,
Automotive, Education were the focus area for acquiring delegates. The delegate
acquisition team from HostIndia Events started with a Conference website,
Social media campaign, block the date campaign initially. A huge database was
built and profiled for accuracy. Multi-pronged reach out campaign through
emails, messages, tele marketing, direct mailers were carried out for over 30
days. Aggressive and systematic audience acquisition campaign yielded results
and over 700 organisation registered for the event. Registration confirmation
emails and calls, Reconfirmation processes and timely reminders ensured huge
turn-out at the event.
In yet
another case the challenge was to acquire Senior Citizens of age 60 and above
as audience in large numbers to enroll for Sr. Citizen card in a reputed
Hospital. With the profile now changing to retired –aged people spending their
time at their homes, the Event agency had to change their marketing
strategy. The large housing societies were targeted for the reach-out
activity & kiosk-based promotions and Registration drives were held.
Posters, Standees were put up at RWA offices. Very Senior people were hired for
Tele Inviting. The hard work of the teams finally yielded unbelievable results
as the registrations poured in from all quarters. In the end, over 650 Sr.
citizens graced the event and were benefitted. The event was said to be one of
the most successful events ever for the clients.
An event
with a good quality and quantity of audience in the hall is most likely to be a
successful event. Now, for the audience to turn up for an event and then to be
satisfied in the end, there has to be a very good content. If delegate or visitor
is the king of the event, the content is the KEY.
Looking
for Our Service: Click Here
